Jacob & Co Enters Punjab With Rs 2,500 Crore Mohali Luxury Housing Project, Salman Khan Towersਜੈਕਬ ਐਂਡ ਕੰਪਨੀ ਦੀ ਪੰਜਾਬ 'ਚ ਐਂਟਰੀ: ਮੋਹਾਲੀ 'ਚ 2,500 ਕਰੋੜ ਦਾ ਲਗਜ਼ਰੀ ਪ੍ਰੋਜੈਕਟ, ਸਲਮਾਨ ਖ਼ਾਨ ਟਾਵਰ

Luxury watch and jewellery brand Jacob & Co has entered Punjab's property market with GB Realty, announcing what the developer calls the state's first branded-residences project on Airport Road in Mohali. The development carries an estimated investment of Rs 2,400-2,500 crore, and some towers will be marketed under actor Salman Khan's name. The announcement was made over the weekend of 24-25 October 2026.

What exactly has been announced?

According to ETRealty and the Hindustan Times, Punjab-based GB Realty will invest about Rs 2,400-2,500 crore in Jacob & Co-branded residences on Airport Road, Mohali, its entry into the luxury branded-housing segment. The Economic Times reports that the project is being described as Punjab's first branded-residences scheme and the first of its kind in a tier-2 Indian city.

How big is the project and what did the land cost?

BusinessToday reports that the project will come up on a nine-acre plot bought for close to Rs 550 crore at a local authority auction. More than Rs 1,000 crore of the total outlay is earmarked for land, with the rest meant for construction and development, ETRealty says. Jacob & Co is designing the project, according to BusinessToday.

Where does Salman Khan come in?

The Economic Times says two of the towers will be Salman Khan residences, while the others will carry the Jacob & Co name. Reports differ on the total number of towers: ET and Silicon India Homes mention five, while Moneycontrol cites six. Moneycontrol, citing a Times of India report, says Khan could not attend the launch event because of "unavoidable circumstances" and sent a video message instead. Moneycontrol also notes that earlier reports had linked the actor to a proposed development in the Chandigarh region.

What is GB Realty's wider plan?

ETRealty reports that GB Realty is targeting cumulative investments of about Rs 10,000 crore over five years, of which roughly Rs 3,500 crore would go into luxury and ultra-luxury residential projects. The Hindustan Times places the launch within a wider luxury-housing push across the Tricity, Gurugram and Noida.

Why does it matter for Punjab?

Branded residences, homes developed with the name, design and identity of a global brand, have mostly been concentrated in metros such as Delhi-NCR, Mumbai and Bengaluru. A project of this scale in Mohali signals growing developer confidence in premium housing around Chandigarh. Prices and completion dates have not been officially announced in the reports reviewed.

Is Salman Khan investing in the project?

The reports describe his name being licensed or associated with two towers. None of the outlets reviewed says he is a financial investor.

How much will the Mohali project cost?

GB Realty puts the investment at about Rs 2,400-2,500 crore, including more than Rs 1,000 crore for land.

Where exactly is it being built?

On Airport Road in Mohali, on a nine-acre plot bought through a local authority auction for close to Rs 550 crore.